Cannabis Books You Should Have on Your Book Shelf

 

With more than 5,200 English language books on cannabis, it can be hard to know where to start when it comes to picking the right ‘Mary Jane’ paperback.

Maybe you want to learn more about growing the plant itself and the wider cannabis culture?

Or, perhaps you want to research the medicinal qualities of marijuana and starting a business in the legal industry? Whatever you need, we ‘re got you covered.

In this post, we’ve handpicked the top 10 cannabis books to have on your reading shelf right now. Let’s get into it!

1.The Cannabis Manifesto: A New Paradigm for Wellness
Penned by renowned activist Steve DeAngelo (The founder of the world’s largest medical cannabis dispensary, Harborside Health Center), The Cannabis Manifesto is both a call-to-action and a captivating vision of our relationship with marijuana.

The author answers important questions throughout the book. He also asks the reader to challenge their own intrinsic beliefs about the ancient herb.

Cannabis law and science are up for discussion. So are the plant’s physical, spiritual and psychological effects.

DeAngelo puts forward a compelling case for the legalization of cannabis due to its health and healing properties.

He backs up his arguments with extensive research. Cannabis prohibition has impacted the family, the workplace, the office doctors and the legal courtroom, he says.

2.The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medical Use
This grow guide features almost 200 color and back-and-white photographs, tables, charts and diagrams. As it says on the cover, this ‘bible’ is a marijuana grower or enthusiast’s staple.

One of the best cannabis books out there, it explores the “screen of green” technique. This strategy produces a lot of yield with fewer plants used. It also details how to protect crops from pests and diseases.

With over 55,000 original copies sold, it blends a deep understanding of marijuana botany with practical advice on the day-to-day reality of maintaining a cannabis garden.

3.Cannabis Pharmacy: The Practical Guide to Medical Marijuana
In this straightforward guide, expert in the field Michael Backes lays out everything you need to know about medical marijuana.

Cannabis Pharmacy covers the most popular varieties and explores the ways in which it interacts with the human body.

In arguably the most comprehensive book on the subject, readers will discover how marijuana works with the body’s endocannabinoid system (ECS).

You can also learn how to differentiate between 27 of the most popular cannabis varieties. You ‘ll also get some knowing the best methods for storing and administering your cannabis.

You ‘ll find a guide to 29 ailments and illnesses for which doctors commonly recommend medical marijuana.

Among these are: chronic pain, chemotherapy-induced nausea, multiple sclerosis, Alzheimer’s disease, fibromyalgia, and Parkinson’s disease.

4. The Little Black Book of Marijuana: The Essential Guide to the World of Cannabis
The Little Black Book of Marijuana gives readers the inside scoop on everything they need or want to know about cannabis.

The book delves into cannabis culture, its long history, recipes, medicinal applications, cooking, identifying various pot varieties, and understanding health and legal issues.

5.How to Smoke Pot (Properly): A Highbrow Guide to Getting High
A progressive and entertaining guide to an ancient plant, How to Smoke Pot (Properly) is a modern and captivating read.

VICE columnist and former High Times editor David Bienenstock includes insider tips from some of the world’s most famous smokers including Willie Nelson, Melissa Ethridge, and Dave Chapelle.

His readers will learn everything from the basics of blazing, to how marijuana makes humans more creative and collaborative. He also argues it offers a safer alternative to both alcohol and many other drugs.

One of the more niche cannabis books, it follows the herb’s natural life cycle from the earth to pipe. It also explores cannabis customs and culture.

6.The Entrepreneur’s Guide to Cannabis: Concentrated Advice From 25 Industry Leaders
Think you’ve got what it takes to open a cannabis business? Do you want to invest in the cannabis industry?

The Entrepreneur’s Guide to Cannabis contains 25 interviews with the most successful and elite leaders in the marijuana industry.

You ‘ll learn everything from the pioneers who readily offer expert advice and insider tips.

7.The Ganja Kitchen Revolution: The Bible of Cannabis Cuisine
Jessica Catalano – the pioneer of the cannabis cooking trend – provides her expertise and recipes with The Ganja Kitchen Revolution.

The cookbook contains international culinary influences that have helped her along the way. It also details several extraction methods including oils and butter among

Why Should We Be Your Choice For Charity Venue Hire In The Uk?

 

Why Should We Be Your Choice For Charity Venue Hire In The Uk?

With so many fine options for Charity Venue Hire In The Uk, you can be forgiven for feeling a little overwhelmed when attempting to choose one for your next big fundraising event. It’s a public event, so should you opt for somewhere that is visually spectacular, even if it is less than well-equipped and difficult for many of your attendees to reach? Or perhaps somewhere a little more ‘cheap and cheerful’ might make more sense for what is, after all, a charity event?

 

Here at Shendish Manor, we don’t think that you should feel bound by such contradictions. We think it’s possible for you to choose a venue for your charity event that appeals to both your head and your heart, and that appeals to all of your fantasies for what your charity event could be, without neglecting the basic practicalities.

What’s more, we believe that Shendish Manor is that venue. Allow us to explain…

We Can Certainly Do The Mundane Stuff…

Central to whether your next charity event turns out to be a success or failure is good preparation and organisation – and you can be assured of the highest standard of both when you make Shendish Manor your preference for charity venue hire in the UK.

We have hosted all manner of special events down the years, including the likes of traditional afternoon teas, wedding fayres, hen parties, graduations and celebrations of life, so we are more than capable of assisting you to ensure that your big fundraising event goes without a hitch.

…but We’ll Also Get Your Pulse Racing

Who wants to hold an all-important charity event in a soulless concrete box? Yes, we know that the worthy causes that your charity exists to support need to be the principal focus of your event. But the evening’s activities will also be much more memorable – for the very best reasons – when they take place in a stunning, but not too overwhelming setting.

Shendish Manor provides precisely that setting. On the outside, our building is a masterpiece of Victorian splendour… while on the inside, our suites are similarly resplendent. There’s a good reason why we are such a popular choice of venue for weddings, for example – Shendish Manor is definitely a place that captures the heart, and not just the head.

Do you like the sound of all of these things in your choice of charity venue hire in the UK? If so, simply get in touch with our special events team now for more information about the availability and prices of our sought-after events spaces.

What are the Benefits of Using Polycom Mobile Phones

What are the Benefits of Using Polycom Mobile Phones

Today’s business landscape demands nothing but the best communication possible.

Sawmill 9-to-5 is basically dead, because business is done 24/7 in internet media and social media today. To improve your business communications, invest a set of polycom phones.

This type of phone uses Voice over IP (VoIP) internet communications instead of traditional landlines. In addition, features video chat, SMS, e-mail and other features.

Read on to find out why you need a poly phone in your office.

What are the Advantages of Polycom Phones?
Let’s see clearly why polio will have many advantages.

1. Call is Crystal Clear
When switching to a poly phone, users will see outstanding call quality. Thanks to high-speed internet, high definition sound quality.

Not just superb audio quality, video call streams with HD video and smooth flow. Because so much data is transferred, users can jump on conference calls with many different parties without having to beat them.

Businesses increase their sales conversions when calls are reliable and secure.

A dual quality phone platform is down on sales and marketing efforts, especially with this powerful hub.

2. Telephone System Provides All in One Box
Businesses thrive using this phone system because they have everything they need on one platform.

This phone not only accepts voice calls, businesses can experience the transition between video chats, mobile device sync, access to digital apps and more with ease. By not having to switch devices, users can improve workflow and maximize communication.

This phone makes meeting easy and will save you money in the process. Each system is equipped with LCD touch screen technology, making it easy to switch between functions and calls. What are the Benefits of Using Polycom Mobile Phones

While in the market for a poly phone system, running with VoiceOnyx is a good bet. The company not only has a high quality telephone system, but also prioritizes security so that data and information is not disturbed.

3. Phone With Easy Upgrade
Since this phone system does not rely on ground technology, the opportunity to expand is endless. Adding a phone line is as easy as creating an email address.

Polycom mobile phones have many hardware upgrades, allowing users to install various microphones to improve call quality. For example, a webinar hosting business professional might use an external mic, so they can speak clearly from a longer distance.

The phone is constantly having software upgrades and firmware to improve performance as well. Upgrading the firmware over the air gets rid of bugs and ensures all platforms operate as well as possible.

Takeaway
The ability to hold seamless conference calls helps all companies set goals and stay on the same page with every goal on a daily basis. What are the Benefits of Using Polycom Mobile Phones

Switching to a phone system of this kind is a no-brainer for businesses that want to reach the next level.

Touch the basics with companies that can help you to further improve your business marketing communications efforts. Their copywriting, marketing and sales services provide an excellent complement to the new phone system.

4 Easy Tips for Promoting Your Online Weed Content

 

According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge, and people’s natural tendency to share powerful ideas.

But virality is not the only measure of online content success. Your online weed content, for example, does not have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done.

Of course, getting there takes some work. So if you’re looking for a way to learn how to do it.

How to Promote Your Online Weed Content
1. Target Smaller Community Sites

Remember what we said about reaching your target audience? The beauty of going after the red community is Reddit or Quora is an awesome is for the niche-specific blogs.

But take note, this may sound easy but you can not forget about adding value to the community. This means you have to establish yourself as an authority. In this case, an authority in weed.

Try to be helpful and actively participate. That means posting questions and maybe even promoting others’ work. When community members notice your contributions, which is your cue to start sharing (aka promoting) your content.

2. Consider Paid Promotion

Some channels such as content recommendation platforms work for those who want to reach a wide audience. If you want to be online weed content to stand out, though, you should promote on social networking and / or social bookmarking sites.

Why?

With Facebook’s sponsored posts or Twitter’s promoted tweets, you get the option to really hand pick the people who you want to see your content. These promotion channels will allow you to go as granular as you want. You can target by age, occupation, location, and even marital status.

For those who have a limited marketing budget, this is also a cost-effective option. You can adjust your bids as low as $ 1 / day. This means you do not have to spend a lot just to get eyeballs to your website.

3. Work with Influencers

Business Dictionary defines influencers as individuals who can affect others’ purchase decisions. They can do this because of their authority (real or perceived), knowledge, position, or relationship.

If you can network with influencers in your niche and get them to share your content, you automatically get access to their followers. If you’re an influencer yourself, it becomes a mutually beneficial partnership. Your combined viewers obviously increased exposure for both parties.

Now, if you’re still working on becoming an influencer, you may want to ask a contributor on their site. If it’s a blog about weed brownies, you can write a related post or do a video reviewing pot brownies.

4. Try Retargeting

An easy way to promote your content is retargeting. If you’re not familiar with the concept, it means getting visitors who have read one or some of your posts and luring them back to your website.

This is usually done with ads. Tagged visitors will be shown banner ads that will hopefully entice them to check your site again. Retargeting can also be accomplished with email marketing.

Get Growing With Hydroponic Gardening

Within the last few years, hydroponics has become a popular way to garden fast and efficiently.

And thanks to its low barrier of entry, you can start a hydroponic garden with ease.

All you need for your brand new garden is the right system, atmosphere, and soil. Ready to learn more about how you can start gardening today? Keep reading.

Get Growing With Hydroponic Gardening
1. Pick Your System

Your first step in growing your gorgeous new greenery is to pick what type of system you want.

Traditional gardening may require a bit less research, but the results are not as strong. Finding the right hydroponic systems will take a bit more time, but it’ll be worth it.

Before you go about picking your system, let’s go over the two primary hydroponic systems.

Media-based systems use flowing water and allow the plants to sway freely.

Comparatively, water-based is exactly what you may think. It’s the closest thing you’ll find to the plant-in-pot gardening method. It may also use flowing water, but it depends on what you ‘re trying to grow.

Both systems have their own unique sets of benefits.

Determine the best system for your needs by considering the following few factors.

First, what are you trying to grow? There are certain systems that are better suited for certain plants and vegetables. Lettuce, for instance, tends to grow better in a media-based environment.
Next, where are you growing? If you’re going to grow in a greenhouse, you’ll need a different system than if you’re growing on your deck or for your walkway.
Finally, what are your resources? This includes atmosphere, growing area, and types of soil.
2. Finding the Right Environment

The great thing about hydroponic gardening is that you can do it pretty much anywhere.

Setting up your system is rarely very invasive, so even if you just want to grow some basil on your windowsill, you can.

That said, you ‘ll still want to follow the basics of traditional gardening.

Make sure that your plants have plenty of access to direct sunlight. Water is only part of the equation, after all. You can not expect your plants to grow in a dimly-lit area.

You’ll also want to make sure you’re regularly maintaining your hydroponic system. This entails a few different things depending on which method you’re using.

If you’re using the drip method, for instance, make sure the pumps are working as intended. The same can be said of similar methods, such as the ebb and flow method or even the wick system.

The latter system is great for those with a tight budget and little space. All you need to do is purchase a wick and let it drip onto your plants.

3. Building or Buying?

As you can see, hydroponic gardening is surprisingly simple. Now, you may be asking yourself whether to buy a system or build one of your own.

If you buy a system, you’ll know exactly what you’re getting. No need to do the extra research about best materials. Just set your plants, water, and watch them grow.

But building a system can be fun and make the project feel more personal. You can also build a system specifically for whatever type of plant you’re planning to grow.

Now, what are you waiting for? It’s time to start growing! Whether you’re looking for better water quality or want to create your own garden, hydroponics make growing easy.

3 Historic Destinations for English Learning Tour Close to Home

3 Historic Destinations for English Learning Tour Close to Home

For teachers looking for school trip destinations that offer broad educational prospects but are also easily accessible, there is no need to look beyond our own threshold. England studying a tour to one of the fascinating and historically important sites throughout the UK provides many opportunities. Young minds are able to explore the history of layers and find the people, places and communities that have shaped our culture for thousands of years.
Study tours in the UK may include places of education suitable for students of all ages and can be tailored to particular curriculum learning. Primary school students can in particular benefit from visiting three historic destinations which, in some cases, may be only short train trips from the class. 3 Historic Destinations for English Learning Tour Close to Home

The Tudor Heritage of Stratford

England studying a tour to Stratford-upon-Avon enables students at any level of insightful curriculum about the lives and lives of playwrights whose influence still permeates the structure of our society. Exploring the history of Tudor about the birth of William Shakespeare not only brings his work into a sharper context, but also allows young learners to make a deeper connection with the man himself. 3 Historic Destinations for English Learning Tour Close to Home

The Royal Shakespeare Theater behind-the-scenes tour gives students a foundation in Bard’s contemporary and historical production of the artwork. Workshops are available for school groups of all ages and can be tailored to the specific learning objectives of the Main Stages 1 and 2, beginning with a first look at Shakespeare’s life.

Bristol Industrial Heritage

The city of Bristol played an important role in the British Industrial Revolution as a test site for Isambard Kingdom Brunel, one of the most influential engineers of the time. A visit to SS Great Britain makes a valuable inclusion in a UK study tour for elementary school students. School groups can visit docks and dry boats, located at the Great Western Dockyard, take part in workshops that reveal Brunel’s engineering achievements, and learn the history of UK trade and travel. The workshops can be tailored to the 1st or 2nd Stage, which includes an interactive boat building experience for the younger ones, and explores the story of former passengers and life in Victorian sea voyages for older children. 3 Historic Destinations for English Learning Tour Close to Home

Viking History in York

Although founded by the Romans, these were the Vikings who brought York to its peak as a vital trade center for Northern Europe. The Jorvik Viking Center is one of the most comprehensive learning facilities in the country, bringing Viking back into the future in a very interesting way.

The center stands in a very original location of the original Viking town, known as Jorvik. Archaeological remains of a tenth-century settlement provide an authentic atmosphere, as students attend workshops that investigate the culture of the Vikings. The workshops cover aspects of traditional combat and medicinal tactics, to poetry, mythology and costumes, which provide a comprehensive picture of Jorvik’s past.

The beauty of Britain’s storied heritage is so many pages of great written history in the landscape; cities and towns that are still part of contemporary life. Visiting the site where such an important event takes place will bring a life study textbook with context and clarity.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in English study tours for school and youth groups, as well as travel to destinations in Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. 3 Historic Destinations for English Learning Tour Close to Home

Introducing Young Minds to Intriguing India

Introducing Young Minds to Intriguing India

Planning a school trip brings with it more than administrative and organizational responsibilities. The challenge is on the shoulders of educators to choose goals that can engage young hearts and minds in such a way that deep and active learning can be achieved based on their immersion in culture. India is such a place – the school trip to this vibrant center of color and culture can transform life and life that is reinforcing for young minds.
Interesting Indians Introducing Young Minds to Intriguing India

School trips to India are enormous and, depending on the curriculum, can accommodate a myriad of religious sites, community projects, and aspects of local tradition and culture. The most successful trip will incorporate all of this to give a good view to all students in the country, but also some breathing spaces in places that quite often surprise their cultural system. Exploring the Unknown

For a school trip with a focus on economic and socio-political studies, experiencing striking community differences in India can give young learners valuable insights. While observing the pollution and marked trash that accompany daily life may be encountered at times, it provides an excellent opportunity for them to reflect on the need for environmental awareness.

On a different level, a visit to a community project like Father Ravi Shelter, working with homeless children in Delhi, can offer a deeper understanding of the problematic socioeconomic problems of the city and how this dedicated group works to combat them. Introducing Young Minds to Intriguing India

Religious place

A fusion of religious beliefs exist side by side in India, with relics and contemporary ornaments of Sikhism, Hinduism, Buddhism, and Jainism on a constant display. Students will have the opportunity to visit significant places of worship and witness firsthand how, even amidst diversity, tolerance, and peaceful coexistence so vast can and will last forever.

In the holy city of Rishikesh they can join in an important Hindu ritual called Gangga Aarti, which involves fire victims – in this case a small floating candle called diya – sent down the Ganges River, accompanied by prayer and song worship. While in Delhi they can follow the community food program at the beautiful Sikh temple, Gurudwara Bangla Sahib, where volunteers prepare food and visitors of all races and religions are welcome to participate.

Finding Local Culture

The Indian identity is defined by deep cultural intonation. For young people, exploring cities and rural areas allows them to see how ancient traditions and contemporary innovations are closely intertwined.

A visit to the village of rural crafts offers another dimension to the tour, and Dilli Haat is a fascinating portrayal of tradition in action. This bazaar is a compilation of 62 kiosks, whose products are displayed in accordance with the birth status of the owner for 15 days. With a row of beautiful items, ranging from carvings of sandalwood to silk, this is an interesting cross section of the creative industry. Aravali Eco Village offers an immersive experience of a different kind, where visitors stay and get a chance to interact in local dances, crafts, and ceremonies.

Exploring a society very different from them in every way will bring young people beyond their comfort zone and provide a completely new facet with their worldview.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in school trips for schools and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Introducing Young Minds to Intriguing India

Nature on Display: Tips for Shooting the Galapagos Wildlife

Nature on Display: Tips for Shooting the Galapagos Wildlife

For wildlife lovers, a vacation in the Galapagos is often an old dream and a real “bucket list” experience. This remote island off the coast of Ecuador is home to some of the most unique wildlife on Earth, and offers the opportunity for some very close encounters. For those who want to take advantage of most opportunities to take animal photos, some specific tips from experts can help.
Tips for Photography at Holiday Galapagos Nature on Display: Tips for Shooting the Galapagos Wildlife

There are many generic tips for photographing wildlife (including the most basic, ie patient), but there are also some specific ones to capture great images of these remote island animals.

Be prepared

This suggestion has a double meaning: You need to be prepared in terms of equipment, but also at a situational level. Taking the right camera and accessories is essential, and SLRs with interchangeable lenses will produce far superior results to the iPhone, however up-to-date the model. The wildlife in the archipelago is unbelievably fearless, so there is no need for long focal length and long fixed lenses, but if you are serious, short and medium lens combinations are recommended. As a guide, consider (at least) the 18mm-70mm lens and the 100mm-400mm. Nature on Display: Tips for Shooting the Galapagos Wildlife

Another aspect of preparation is getting ready to get “money fired” without too much notice. Wild wildlife, however, and animals will not wait for you to focus, change openings and frame the scene perfectly – even though the Giant Tortoise Galapagos may be an exception. Read it every time and frankly, keeping your eyes peeled so you can take advantage of the situation as it appears.

Lighting

Due to the geographical position of the archipelago at the equator, the sun rises and sets rapidly, spends much of its time just above the head. This results in harsh and top-lit conditions that are often less conducive to capturing wildlife images. What you should aim for is low-side lighting, which creates greater interest in texture and shaded contours. Without the benefits of an artificial studio lighting, the only real solution is to get up early before the sun reaches overhead, or later at night when it goes down. An added bonus of this is that you can get some spectacular and dramatic pictures by using sunrise or sunset to give the backlight on your subject. Nature on Display: Tips for Shooting the Galapagos Wildlife

Expose

Even if you set your SLR for automatic exposure, lighting and conditions in the archipelago are often beyond the reach of the most advanced camera metering system. For example, bright white plumage in Nazca Booby perched on black volcanic rocks will cause the camera to glow for darker areas, and then highlight it more deeply. A good tip is to use the +/- function on your camera, which will override the meter and fix one or two stops to expose the bird and not the rocks.

Think laterally

In addition to the technical aspects, the most important advice of the knowing experts is to think out of the box and actually take advantage of the incredible opportunities that you will encounter on Galapagos holidays. Do not just follow the crowd and photograph the animals from a static point of view – go down to the sand with Sally Lightfoot Crabs, ride high on rocks with the Marine Iguana, and cross into shallow rivers with weird Sea Lions (obviously keeping your camera protected). Being creative with angles is one of the surest ways to open up to this once-in-a-lifetime image.

Turned Good to Great

Meanwhile, for some people, the Galapagos holiday is quite a gift in itself, for others, catching amazing photographs is a very important aspect. Wildlife photography can, in essence, be a very challenging quest. And while being in the right place at the right time can reap amazing rewards, following a few tips to take advantage of those “timely, right place” moments can make the difference between good and good photos. Nature on Display: Tips for Shooting the Galapagos Wildlife

Making Magical Ski Memories with Children

Making Magical Ski Memories with Children

If your little ones are newbies to shredding powder then it is understandable that you will be preoccupied with making this a fun and memorable activity. I am a strong believer that the most important element in the equation is choosing the right resort.
Morzine is a superb choice as it is one of the few resorts with a Famille Plus status, which is awarded to those who demonstrate excellence services for families. It is also easy to reach with a Geneva to Morzine transfer. Morzine has gentle slopes, expert ski schools, charming chalets and dozens of great kid-orientated activities. This creates a wonderful atmosphere that will help your kids to embrace the world of skiing!

 

Read on for advice on helping your kids to have an unforgettable trip.

Are They Ready?

One of the most common questions that ski-loving parents ask is “when should my child start skiing?” Provided they have good balance and coordination, they should be able to get the hang of it. A love of snow is also a plus and not an issue with most kids!

How Can You Encourage Them?

A skiing vacation is not an ordinary vacation. Help them to get in the right mindset by showing them videos, reading books on skiing and generally showing them what a fun activity it is (this should not be too hard!) It is also wise to get them to try on their skis in the safety of their own home – this will develop confidence and make the first day less intimidating.

Laugh at Tumbles

We all eat the snow at some point. It is important to let your kids know that they will fall over, but that it is all part of the process and a key stage in learning. Tell them amusing stories of your own faceplants and laugh whenever you mess up on the slopes. This will keep things positive and add humour instead of stress or embarrassment.

Lessons or Go Alone?

This comes down to personal preference, but if you are confident that you can teach your children the ropes then, by all means, do so – they will feel more confident under the tutelage of a parent. Start them on gentle runs on the baby slopes and make the experience as happy as possible. On the other side of the debate, ski instructors are trained in helping youngsters and provide a fun and safe learning environment. It can also be beneficial to learn alongside kids their own age too.

Tips and Accessories

One great tip I’ve picked up over the years is to give your kid the handle end of your ski pole and hold it across both of you for support. This helps them to get used to the feeling of travelling across the snow. Harnesses can also be of great assistance in developing confidence with newbies.

Strike a Superhero Pose

If they are struggling at any point, get them to strike a superhero pose with their head up, hands on hips and legs shoulder-width apart. In addition to adding a bit of humour, re-search shows that adopting this pose boosts self-confidence and allows them to be in the moment. This is a handy tip not just for skiing!

Overall, it is essential that you let your children progress at their own pace and you should never push them. They should associate skiing with fun and the best way to do this is to create a positive environment in which they can learn.

How to Get to Morzine

Flying to Geneva from London takes around 1.5 hours and many of the budget carriers make the flight. You do not want to be messing around with public transport with little ones in tow, so I suggest booking a Geneva to Morzine transfer for stress-free access. The journey from Geneva to Morzine takes just over an hour by road.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.