Supporting Sustainable Tourism in the Galapagos Islands

Supporting Sustainable Tourism in the Galapagos Islands

As one of the most unique places on the planet, the Galapagos Islands attract thousands of nature lovers each year, who come to explore the diverse landscape and experience wildlife encounters. Anyone who embarked on the Galapagos wildlife voyage, or indeed seen in any capacity, has a responsibility to help maintain its gentler ecological system.
Traveling with Responsible Operators Supporting Sustainable Tourism in the Galapagos Islands

Supporting sustainable tourism in the archipelago begins by choosing a reputable carrier for travel. It is important to check the background and operator’s “green credentials” to ensure that their Galapagos wildlife travel voyage promotes responsible practice.

Follow the National Park Rules

The archipelago is a UNESCO designated World Heritage Site, and the National Park Directorate has set 14 rules that everyone who visits the Galapagos wildlife shipping area is asked to respect.

The rules include provisions such as traveling only with authorized operators and guides, and reminding visitors that the law actually protects the local wildlife. However, outside of legality, it is up to individual individuals to follow up and understand that their choices and actions while in the archipelago have far-reaching effects. Supporting Sustainable Tourism in the Galapagos Islands

Food, herbs and animals: This is very important for the balance of eco systems where no foreign food, plants or animals are brought into the area. Visitors must commit to fully cooperate with quarantine officers during any inspection or inquiry of any information.

Souvenirs: Unfortunately, some unscrupulous sellers can try to sell souvenirs made of forbidden substances. These include items made of lava stone, animal parts, clamshells, black coral or real wood. Under no circumstances should this be purchased, as the practice is illegal. Visitors are obligated to report any incident if they are approached to purchase such items.

Leave No trace: This is one of the most basic sustainable travel rules, and this is even more important in this pure and isolated environment. This requires aspects such as throwing or recycling garbage and smoking or fire prohibition.

Wildlife: Garden governance encompasses not only the environment, but also the wildlife of the inhabitants. The rule states that humans should keep at least six feet of animals at any time, even if they approach it. Giving wildlife is strictly prohibited and flash photography is not allowed. (Photography and professional videography must be approved by the garden directorate.) While animals can be very brave and curious, it is important to keep in mind that the wildlife, and must remain wild.

Keeping the environment clean: Any marine tourism practices are not allowed (although diving and snorkeling are permitted in designated areas). Air activity is also prohibited in this region. Supporting Sustainable Tourism in the Galapagos Islands

Vision for the Future

Over the past decade, the conservation of the islands has been supported by various strategies to extend the protection of terrestrial and marine landscapes, including the ban on commercial fishing and the creation of Marine Reserves. In addition, the authorities have amended the law to prevent nonresident residents from spotlighting: it is now required that a person stay on the island for five years before being allowed to apply for residence and start a tour business. Another warning to set up a touring business is that “half of all the money gained by the local tourism industry must be reinvested into conservation initiatives.”

Sustainability is everyone’s responsibility

For anyone lucky enough to enjoy the journey of a lifetime in a wildlife cruise in the Galapagos, it’s important to understand and appreciate this amazing place: the most unique place on the planet and a virtual life lab that must be preserved at all costs

Author Plate

Marissa Ellis-Snow is a freelance writer with special interests in the Galapagos Islands. For those interested in the Galapagos wildlife voyage, Marissa recommends travel plans organized by Naturetrek, which brings unforgettable sightings of various species in one of the most spectacular areas on Earth.

The Artist’s Brain: Explained by Science

We’ve always known artists are a little different.

They think, talk, and work differently than the rest of us. Most of them even dress differently.

It should come as no surprise then that the most recent scientific studies show that artists’ brains are distinctively different than the rest of the population.

Dr. Rebecca Chamberlain of KU Leuven University in Belgium have noticed that most visual artists described “seeing” their work in their heads before they ever put pen to paper or brush to canvas.

She suspected that there are fundamental differences in artists’ brains. So she did what any self-respecting scientist would do: she led an experiment to find out.

In the study, researchers have 21 art students and 23 non-artists complete a number of tasks. During each task, they scanned their brains through a process called voxel-based morphometry.

Voxel-based morphometry is a neuroimaging technique that lets the scientists identify differences in the brain structure between individuals.

And through these experiments, Dr. Chamberlain made a few important discoveries.

Changes in structure
The brain scans show that artists’ brains had some distinctive differences.

Most notably, they have more gray matter in the parietal lobe. Specifically in a structure called the precuneus.

The parietal lobe processes information from the senses. This region is responsible for our visual and spatial reasoning.

According to the study, individuals with more developed visual reasoning are better at creating pictures in their head.

This suggests that before a painter even dips their black velvet brushes into the paint, their painting already exists in the parietal lobe. This inner picture guides the artist in a way that nonartists can not emulate.

Nature or nurture?
These findings raise an important question. Are artists better at drawing because they have an enlarged precuneus? Or has their precuneus increased in size after years of training?

Certainly, our habits can change our brain structure over time. Just like with our muscles, we brain changes with exercise.

Dr. Chamberlain states, “It falls into line with the evidence that the focus of expertise really does change the brain. The brain is incredibly flexible in response to training and there are huge individual differences that take into account tap into. ”

But could it be possible that artists have an enlarged parietal lobe before they even start honing their craft? Are certain people innately predisposed to be artists?

Determining this would require a much longer study with a larger sample size.

Scientists would need to study subjects before they even begin practicing their artistic skills. The study would then follow them through all of their training, comparing changes in their brain structure to non-artists.

Such a study would take decades and is unlikely to attract much interest in the way of funding.

The myth of the Right side
For a long time, the common understanding of brain structure is that the left hemisphere is more analytical and the right side is more creative. Therefore, more creative people have a more dominant right hemisphere.

However, according to this study, artists have increased gray matter on both sides of their brain. This is a significant blow to the myth of right-brain dominance.

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How to Eat Healthy at a Fast Food Joint

How to Eat Healthy at a Fast Food Joint

Anyone who has ever tried to lose weight, or who just makes healthy eating habits, knows to avoid fast food restaurants. Those cheeseburgers, fried chicken sandwiches, fries, and milkshakes can wreak havoc on your best intentions.

Sometimes fast food restaurants are inevitable. If you are on the road and nothing else is available, or your kids are screaming for toys in children’s food, you may not have alternative food choices.

But that does not mean you have to be tempted or cheated. Here’s a guide to healthy eating at fast food joints!

Tex-Mex Seductive … But Can Also Be Healthful
Stop at a fast-casual tex-mex place like Chipotle, Qdoba or Moe’s? Skip the burritos, guacamole (the price is more expensive!), And whatever soup or salad is on a plate made of fried tortillas.

A burrito bowl can be a good choice, though, if you miss the rice, cheese, and sour cream. Load peanuts, lean proteins like chicken, and fajita vegetables. To enhance the taste of your bowl, add extra low broth such as cilantro, Pico de gallo or salsa, and black olives.

Yes, You Can Eat at Joint Burger
As long as you are very careful with your order, even a hamburger place was forbidden. Choose a plain burger without mayo or “special sauce”, and request extra lettuce, tomatoes, and shallots.

Or try a grilled chicken sandwich, again with extra vegetables. Mustard adds a kick without adding calories, but be careful with ketchup, which is loaded with sugar and salt. Another option here is to go bun-less and your burger is wrapped in lettuce.

If you find yourself in Wendy’s, try their famous chilli – which is huge only 310 calories and will fill you up. Their baked potatoes can also be a good choice, provided you limit the toppings.

A word to the wise: do not be fooled by healthy-sounding options than dogs, like salads. While some fast food salads come in a healthy lifestyle, others are calorie bombs. Anything with fried chicken, creamy dressings, and extra high fat like nuts or crunchy noodles should be on your black list.

Pizza, Pizza!
Pizza can be an indulgence, but there are some healthier options. Most weight-loss programs for women do not prohibit food explicitly, but suggest modifying and controlling portions.

Some chains offer varieties of “gardens”; In general, the more vegetables you can accumulate on your fast food supply, the better!

If you have a choice between thin and thick crust, a thin crust is the winner.

Either way, keep your intake down to one slice, but beware the sodium level, and work to consume less sodium in the rest of your day’s food.

Get Your Sandwich
If you pass the melted meatballs and cheese, the sub-store can be relatively healthy. Turkish breasts are a safe bet, especially paired with whole wheat bread, abundant fresh vegetables, and mustard instead of mayo.

Of course, you should also say “no thanks” to any combo food that adds chips, cookies, or soft drinks to your lunch. Drink water instead, or choose low-fat milk for calcium.

African Safari – Kenya Safari Tour has Received Huge International Attention!

African Safari – Kenya Safari Tour has Received Huge International Attention!

There are many reasons why visiting the African safari has appeared as a top choice these days for many tourists. This continent is now receiving a good flow of tourist population. Especially the east African regions and the safaris located there are receiving a good flow of tourists. People coming to South Africa and Kenya like countries cannot even resist paying a visit to the Kenya safari. There are so many things to see, explore and feel when you are opting for an African safari tour. Your tour planner can arrange everything for you. And this is where the tourists are enjoying maximum convenience during the Kenya safari tour. Some time the question may rise in mind is that what are the reasons that drive so many people to explore Kenya safari?
Well, the contrasting wilderness you find at the Kenya safari is what you are surely not going to feel while exploring the wildlife at other parts of the world. If you are looking for a breathtaking leisure or holiday in the African region, then a tour to the Kenya safari can make it happen for you. Kenya is surely the land in Africa where every expectation can exceed! This is the place where you can explore the savannah planes and can find the zebras and the wildebeest dwelling and thundering. And when you are looking for more, then Masai Mara is the place that can really draw your attention at the first instance.

 

If you are keen enough to move for the sandy beaches, then Kenya is having places like Malindi, Watamu, Galu and Diani to display before you. These places are best for beach vacation. At these places, you can see the palm trees that use to sway in a gentle manner due to the gentle breeze coming from the ocean side. As far as Kenya is concerned, this part of the world is often considered as the land of beauty and diversity. And once you are at the spectacular Kenya safari during the yearly migration time, you are surely going to receive a mesmerizing experience.

The abundance of wildlife at the Kenya safari can really make you feel great about your presence at this place. You might have ever imagined for such a tour to a safari where you can see so many things happening around you. The landscapes and the animals here are well protected. There are agencies which are working very seriously to safeguard these natural treasures. Even for the discerning guests, Kenya safari can bring so many things to cheer about!

Due to the constant management efforts, a proper balance has been established between the wildlife preservation and humans. Due to these efforts Laikipia and Lewa like conservancies have come into existence. The local conservation efforts have really made it possible! This type of success has surely managed to bring international attention towards Africa safari. And now the time has come for you to explore the real charm of Kenya safari simply by being there.

Everything You Need to Know to Care for Your Leather Furniture

 

If you have gorgeous leather furniture, you need to know how to care for it and make the most of your space. This guide has you covered. Get what you need here.
You’ve bought saddle soap. You follow the directions. You’ve cleaned the entirety of your brand new leather chair with care and love. You stand back. You watch the leather dry. Your gorgeous leather couch turns black and begins to crack. You begin to panic. You wake up.

Good thing that was a dream. Ekornes stressless furniture home yet.

But it’s time to get to work finding out how to care for your leather furniture properly.

No Saddle Soap
You dreamed about saddle soap for a reason. You might have used it on your leather boots, but that’s not for your couch.

Really, you want to avoid most soap on your leather furniture. If you try to use even watered down dishwashing soap, it will remove the color from your leather.

Do not Let It Sit
Even if you never spill a drop of anything on your furniture, it will get dusty and dirty. It will also eventually crack and fade. While you can get your leather furniture to last as long as 3 fabric sofas, it still needs to be conditioned and cared for.

This is why you should dust and vacuum the furniture daily. It’s not going to look very sharp if you let dust accumulate. Get a large duster. There are bound to be some hard to reach spots on your furniture.

If you continue to dust your furniture often, you will avoid dust working its way into the cracks. This will make it less likely for your leather to break up.

Get a vacuum with a hose attachment so you can pick up those crumbs in the crevices. With constant pressure, those crumbs will tear into your leather. Even micro-tears will deteriorate your leather eventually.

Get It Covered
Do you own cats? Cats and kids. Those are the two worst things for leather furniture. Cats need to scratch (for many reasons we will not go into here). If you are not going to get rid of your cat, cover your leather furniture. And get a cat tower for them to scratch on.

Just once. That’s all it takes to ruin a piece of leather furniture. You can not repair the scratches your cat makes.

Get On Those Stains
Stains. Kids leave stains. Heck, you might even leave stains. If you are not going to cover your furniture, you need to be vigilant. Like a hawk. Because as soon as that ketchup comes into contact with that leather, you need to pounce.

If you do not clean up a stain immediately, it might be too late. Grab a paper towel. Dab the area with the paper towel or even a terry cloth. You need to get it up as quick as possible.

Grease and oil can be taken care of. Use talcum powder or baking power on it. This will absorb the grease and hopefully you will not have a stain.

If it’s an extreme situation, get some upper-end furniture cleaner. Make sure to test it on an inconspicuous spot first.

Conclusion:
You want your leather furniture to last at least half a lifetime if not more. Care for it as if it were your child. It’s truly worth it.

Understanding the Weather of the Galapagos

Understanding the Weather of the Galapagos

The Galapagos Islands are blessed with a climate that means there’s never really a bad time to visit. Visitor numbers to each of the islands are strictly monitored by the national park conservancy, however, so most wildlife holidays in Galapagos tend to be in the same peak periods in order to minimise the impact on the habitat and animal species.
While the archipelago is on the Equator, the weather is not tropical. It has its own microclimate that could best be defined as sub-tropical in nature. There are two seasons – the dry season and the wet season – and, while it can be visited year round, the best wildlife holidays in Galapagos tend to be centred around the months between November and February.

 

Fast Facts on the Galapagos Climate

• The weather in the archipelago is governed by the ocean currents. It is at the convergence of three major currents: the Humboldt, the Panama and the Cromwell.

• Even though the archipelago is located in the tropics it has a unique microclimate, which is surprisingly dry.

• The El Niño weather phenomenon occurs every 5-7 years, causing sea levels to rise markedly.

• The El Niño effect can have a negative effect on the marine wildlife of the islands – particularly the sea lions and Marine Iguanas.

• In the warm season, temperatures average from 27ºC to 32ºC and water temperatures are between 21ºC to 26ºC.

• In the dry season, temperatures average from 21ºC to 27ºC and water temperatures are between 18ºC to 24ºC.

• The warmest months are January and February, while the coolest are from May to September.

• Due to its equatorial position, the archipelago has an equal number of daylight and darkness hours throughout the year.

The Warm Season: December to May

The most popular time for wildlife holidays in Galapagos are the months between November and May. Both the air and water temperatures are higher and it is peak breeding time for land birds and nesting turtles.

Although this time of the year is classified as the rainy season, there is also plenty of sunshine around. Periods of rain are usually short (although daily), interspersed with warm, sunny stretches. The islands are teeming with active wildlife and the warmer oceans provide calm seas and better visibility, making the perfect conditions for snorkelling and swimming.

The Dry Season: June to December

In the dry season, the Humboldt Current coming from the southernmost reaches of South America sets a chill in the ocean and the trade winds bring colder and often stormy weather. Mist settles around the high altitudes – this is the time the highlands are at their most verdant and lush. Due to the nutrient-rich waters brought by the southern currents, there are huge numbers of fish in the waters surrounding the archipelago. This results in a greater number of seabirds, including penguins and albatross. However, the chillier oceans are not quite as appealing for snorkelers or divers, and guided wildlife holidays in Galapagos are not as frequent.

How the Weather Affects Biodiversity

The islands’ three distinct ecosystems are all strongly affected by the weather patterns. In the years of El Niño, the terrestrial region is abundant with flower and fruit bearing plants, which also causes an increase in the populations of insects and birds. The marine ecosystem thrives with the arrival of the Humboldt Current, but the colder oceanic temperatures mean that the seaweed on which the Marine Iguanas and sea lions rely as a food source is greatly diminished. This causes problems not just in the immediate population, but also sees a decline in reproduction. In the years of La Niña (which produces the opposite conditions to El Niño), the reverse of all these effects is true in all three ecosystems.

Savour the Flavours of Sliema

Savour the Flavours of Sliema

Once a tiny fishing village, the town of Sliema has grown to become the veritable gastronomic capital of Malta. From typical Maltese dishes to Asian fusion, you’re sure to find a restaurant to suit your palate and your wallet in this delightful town.
Situated only 20 minutes away from the airport, you can easily travel from terminal to table with one of Shuttle Direct’s transfers from Malta Airport. Our knowledgeable local drivers will be delighted to whisk you away to a restaurant that tickles your taste buds.

 

Our Top Picks

We have hand-picked some of the best restaurants in Sliema for sophisticated travellers and foodies alike. Check them out!

Il Merill

Dine in the tranquillity of this secluded family-run restaurant, which is located near Sliema’s waterfront.

Named after Malta’s national bird, – the blue rock thrush – this intimate restaurant offers a variety of traditional dishes from Malta and from the rest of the Mediterranean. The dishes, which are lovingly prepared by the head chef Patrick, are very generous in size, so only dine here if you’re hungry! The large portion sizes ensure excellent value for money.

L’Artiste

For lovers of fine Italian dining, L’Artiste will not disappoint.

Situated at the beginning of the Tigne Peninsula, this intimate family-run eatery offers the perfect setting for a romantic meal.

At the front of the house, the restaurant manager Gino will make your evening extra special with his witty repartee. He takes genuine pride in advising diners on the best dishes and, as an added bonus, he may even serenade you with his wonderful guitar playing.

In the kitchen, chef Steve Schembri passionately recreates local and Italian dishes with a contemporary twist. There is also something special on offer for wine lovers, who will be spoilt for choice when they behold the restaurant’s exhaustive wine list.

Rocksalt

Serious foodies will love this unique concept café. Situated on the densely packed Tigne seafront, which is where many restaurants jostle for attention, this atmospheric café-cum-wine bar stands out against the crowd.

Rocksalt is famous for its stunning and elaborate dishes, and also boasts a carefully crafted ambience. For those looking to sample the crème de-la crème of cuisine from France, Greece, Italy and Spain, then this restaurant is the place to go.

If you’re impressed by the food, you can also bring some home, as the café boasts a recently opened delicatessen store, where you can buy a selection of high-quality products.

Medasia Fusion Lounge

Situated bang in the middle of Sliema’s coastal road is the unlikely location for this chic gastro-lounge.

As its name suggests, this bold eatery offers an exotic combination of Mediterranean and European cuisine. If you want to sample the culinary delights from Japan, Thailand and China, which are all prepared with a distinctly European flair, this is the place for you!

Charles Grech Bistro

Highly reputed in Malta, the Charles Grech brand took the country by storm with the opening of its first café in Valletta.

The restaurant in Sliema continues to wow diners with its sophisticated French cuisine. This eatery boasts a menu consisting of everything you’d expect from a Parisian bistro, including foie gras and beef tartare that has been cooked to perfection.

Chiropractic Treatments That Will Fix You Right Up

Chiropractic Treatments That Will Fix You Right Up

If you have back pain, it is easy to inhale painkillers. Maybe you just stand it with pain.

But chiropractic care can relieve pain – and hold it in the bay, if it does not heal it at all.

More than 27 million Americans seek chiropractic treatment each year.

This is not surprising. The spine is a strong but invincible structure.

Any misalignment between the vertebrae can interfere with signals sent between the body and the brain.

All kinds of factors can affect the alignment of the spine. Your posture, childbirth, falling, and even sneezing can all cause problems.

As a result, there is no single chiropractic treatment for all diseases. Your chiropractor will use the right treatment for you.

So what forms of chiropractic care are there?
There are two types of manipulation offered as a form of treatment; spine, and extremities.

Spinal manipulation involves adjustment of the spine itself. Chiropractors aim to train the spine to work better in the future.

That includes working on the surrounding muscles to get everyone working in concert.

Extreme manipulation focuses on non-spinal joints. The goal is to restore joint mobility to the extremities.

It has the advantage of putting less pressure on the spine itself.

Gonstead Chiropractic Technique
You may face this technique, based on your personal circumstances. It comes from an understanding of body structure.

Like an architect observing a building, a chiropractor conducts a survey of the body.

They mainly see the pelvic corset. It consists of the pelvis and the lower spine.

If everything fits, the spine has maximum stability and support. But if they are out of position, tilted or rotated, the changes can be very painful.

The Gonstead technique aims to correct misalignments to restore balance to the spine.

Drop Thompson Chiropractic Technique
This method involves the use of tables that can be adjusted by the chiropractor section.

So the practitioner can drop the section under the adjustable spine section.

This technique allows the chiropractor to move the vertebrae. Style applied when part stopped.

It has the advantage of having little power to make adjustments.

It is also suitable for use along the spine.

Driving Technique
The third technique involves the use of Activator Adjustment Instrument. This returns movement to the targeted vertebra through the use of impulse power.

AAI is a tool of hand and spring grip. It’s fast enough that the muscles are not tense, meaning they do not fight treatment.

It can make the treatment more effective.

And applied forces are limited to certain areas. So do not add extra pressure on painful joints.

51% of chiropractors report using an AAI treatment form.

This is a softer technique, meaning it can be used in pediatric patients or those who have chronic conditions such as arthritis.

What treatment is right for me?
Your chiropractor will make a full assessment to find out what form of chiropractic care is right for you.

Naturally, any form of treatment will be most effective when combined with a sensible diet and ergonomic changes in your environment.

The Gnarliest Waves at Nazareé, Portugal: Not For the Faint-Hearted

The Gnarliest Waves at Nazareé, Portugal: Not For the Faint-Hearted

The little Portuguese fishing village of Nazaré is a surfing hotspot during the summer months, but in winter only the real thrill-seekers stick around. One of these is undoubtedly Garrett McNamara, the big wave big boy from the US, who in 2011 broke the record for the biggest wave ever surfed — and he smashed it right here in Nazaré.
Big Names, Bigger Waves

 

This monster wave measured 78 feet and in 2013 McNamara returned to Nazaré where he surpassed his own record, riding an absolute whopper estimated to be 100 feet tall. Later that year, Carlos Burle of Brazil conquered a wave that seemed even bigger, winning international recognition with surfers worldwide.

In 2014 Andrew Cotton from Plymouth followed suit, and is now known as one of the 4 surfers who have ridden the hugest waves around these parts. He started surfing when he was seven, so if you want to check out these waves you’re going to need a lot of practice or some pretty decent surf travel insurance…

Why Such Big Waves?!

Nazaré is such a Mecca for surfers because of its enormous waves, and these waves exist for our adrenaline-fuelled enjoyment thanks to the make up of its ocean floor topography. Just like Hawaii’s Banzai Pipeline, the Tahitian Teahupoo and northern California’s Mavericks (amazing surfing spots any surfer worth their salt know!), Nazaré’s ocean floor boasts a huge underwater gorge.

The Nazaré Canyon stretches 125 miles, starting barely half a mile from the shore and reaching way out into the abyssal plain of the Atlantic Ocean. At 16,000 feet, its unbelievable depth, coupled with its perfect positioning, helps to magnify the waves that approach the Praia do Norte beach in Nazaré. It’s because of this that almost every single day you can bear witness to monster waves up to 4 times the size of those found elsewhere along the coast.

Daredevils and Pros Alike: Surf Travel Insurance is as Essential as Board Wax!

It’s undisputed that tackling these waves is not for the faint of heart. Monster waves often move much faster than others, which forces boarders to get distance from the dangerous, frothy white water as fast as they can.

This kind of surfing is less about aesthetics than its tamer cousin: think extreme sport rather than showy carving, quick cutbacks and pretty floaters. This is about braving the aggro (bad weather), tough conditions and brutal waves while trying to remain upright and avoid reef injuries, wipeout, or even death…

While we wouldn’t recommend big wave surfing to those who aren’t pros, now is a good time to start planning your summer surf trip to enjoy the sun and sea at your (adventurous) leisure! Before you race off to enjoy the surf, travel insurance is a must-buy. Embrace the waves without the fear of monstrous medical bills should anything go wrong. You never know, with a little practice you could even be the next big name to be borne of Nazarés big waves! Surf’s up!

5 Reasons to Hire a Digital Marketing Expert for Your Product Syncing Business

 

You’ve built a product syncing business and you’re ready to for it to grow. You’ve put a lot of effort into different marketing strategies, but none of them seem to be producing the results you need.

If this sounds like you, do not worry. Growing a product syncing business, or any type of business for that matter, is extremely difficult.

Luckily, there are experts out there who sole job is to help your business grow through marketing efforts.

These people are known as digital marketing experts.

And yes, hiring a digital marketing expert does cost some money. But, the payoff is pretty sweet.

Let’s take a look at the top 5 syncing business.

1. Expertise
Let’s face it-a lot to know in the world of digital marketing.

There’s search engine marketing, Facebook marketing, and video marketing. Digital marketing also requires knowing how to write compelling content, use Photoshop, and create effective landing pages. And that’s just the beginning.

Learning about all of the aspects of digital marketing is truly a full-time job in itself.

But, with a digital marketing expert, you do not need to learn all of this. An expert on how to focus on results. They can have your website as a Linksync Magento Quickbooks Integration site.

2. Time Management
Running a product syncing business means your business all day long.

If you’re putting time into developing your own digital marketing campaigns, that means you’re losing time elsewhere.

A digital marketer helps you to manage your time effectively. They will do all of the grunt work marketing promotion and give your final approval.

3. Track Data
Everyone who’s ever run a digital marketing campaign can tell you- tracking data is one of the most important things you’ll do.

Tracking data allow you to analyze the results of your campaign so you know what needs improvement for next time.

Digital marketing experts know exactly how to track and analyze data so your results can improve with each campaign you launch. Plus, if they’ve helped previous product syncing businesses, so they know what works for other customers and what adjustments need to be made.

4. Know About the Customer
You may think nobody knows your customer better than you. But, think again.

Digital marketing experts spend their days surrounded by client data. They know how to do the basics of segmenting customers by age, race, gender, location, sexuality, and relationship status. And, they know how to segment customers based on more complicated indicators such as buying behavior.

These experts will be able to look at your customers from a unique perspective and better analyze their data about their buying patterns.

5. Knows Your Competitor
Being able to best your competitor is an essential part of any digital marketing strategy.

Luckily, a digital marketer can help you do just that. Digital marketers have a lot of experience in your field. They may even have experience with your top product syncing competitors as well.

This means they know what the competition is doing and what is not working for them.